Interactive Campaign Specialist

Reports To: Sr.
Director, Operations

Position Level: Staff
Specialist

Location: St.
Paul, MN

Anticipated Start: 7/1/2013

Summary: The Interactive
Campaign Specialist (ICS) will work closely with the Director of Advertising Operations,
Ad Operations specialists and sales account executives at all of our markets to
assist with account retention, campaign optimization suggestions, campaign
fulfillment and support for key accounts assigned to them. The focus of this
position will be to retain key accounts and manage those accounts from campaign
start to finish using the tools provided and knowledge of optimization and
strategy.

• Work closely with key account clients, managing
  campaigns after they are sold and until the end of the run
• Provide status calls, follow-ups and reports to
  key account holders as needed and recommend changes to campaigns if necessary
• Become an expert in the OpenX ad platform,
  understanding all aspects of ad delivery, optimization techniques and reports
  within the platform
• Assist AE with white glove clients on campaign
  optimization ideas, pre-sale
• Review clients campaigns and make adjustment
  suggestions to ensure delivery
• Become familiar with all advertisement –related
  third party vendors and use them as a tool for pre-sales suggestions for ad
  delivery
• Train Ad Ops team on optimization techniques and
  identifying potential problem areas when inserting campaigns
• Review all campaigns that under-deliver each
  month and work with AE on ways to resolve delivery issue
• Design new and use existing reporting tools that
  may be able to assist with forecasting geo-targeting
• Work with Ad Ops team and Director of Ad Ops on
  reviewing active campaigns to ensure they are on target to fulfill

 Position
Requirements: The ICS should have the following, or comparable, skills,
abilities and experience: 

• A bachelor’s degree in
  marketing, business or media disciplines
•  Two years’ experience in interactive sales or
  optimization.                
• Working knowledge of
  large-scale interactive display ad management platforms, such as
  DoubleClick, RealMedia or OpenX. Recent, direct experience with OpenX
  Enterprise is a plus.

• Working knowledge of rich
  media ad formats, vendor products, and agency reporting/analytics tools.

• Excellent organization
  skills and attention to detail. Ability to multitask in a fast-paced
  environment with minimal supervision.

• Excellent verbal, written
  and visual communications skills, and interpersonal communications
  abilities. Ability to adapt and succeed as part of a fast-growing,
  fast-changing team.

• Relevant working knowledge
  of personal computer software, including Microsoft Office and
  reporting/analytics tools.

• Willingness to travel
  occasionally for business, no more than 25 percent.

No phone calls, please.